In recent decades, the way patients look for a dentist has evolved. No longer do potential clients pick up the phone book to find one nearby; they go online and do their research. This means that savvy dental practices must also adapt their marketing strategies to reach those prospective patients. If you are a dental office that is looking to boost your patient numbers, there are several ways to accomplish this goal without breaking the bank, best dentist marketing best dentist marketing ideas will help you reach a wider audience and convert more leads into appointments.
Invest in a well-designed website. A good dental website will include clear call-to-action buttons for booking appointments, a list of services offered by the practice, frequently asked questions, and service hours. The site should be responsive and easy to navigate on both desktop and mobile devices.
Optimize your Google Maps listing. This will get you in the top three search results for a local area, which can double and even triple your new patient phone calls. It is also free, so don’t underestimate the power of a properly optimized Google Maps listing.
Consider creating a podcast. More than a third of Americans listen to podcasts on a weekly basis, and this is an ideal demographic for potential dental patients. A dental podcast can cover topics ranging from health and wellness to relationships and career advice, and will appeal to a wide variety of audiences.
Use social media to promote your dental office and build brand awareness. Be sure to keep your posts consistent, as this will help you gain a loyal following and attract more people to your business. Try to post at least once a week and focus on attracting your target audience.
Partner with a social media influencer to spread the word about your dental practice. Influencers have a large following and can help your content to go viral, reaching a much larger audience than you would with traditional marketing alone.
Use video marketing to showcase your dental office and the services you offer. Videos are a great way to engage potential patients and give them a feel for your office culture. You could record a quick Q&A session with a client, or feature a testimonial from a happy customer. It is also a great idea to create a YouTube channel and post short videos regularly.
Encourage your existing patients to leave reviews and testimonials. The days of collecting feedback with a clipboard are long gone; use a tool like Weave to automatically send review requests after appointments and track your reviews on Google, Facebook, and other sites. Feature these testimonials on your website and social media to help new potential patients trust your practice.
There is no shortage of marketing ideas for a dental office, but the best strategies are those that can be tailored to your specific patient base and budget. An experienced digital marketing agency can take the guesswork out of creating a successful dental marketing strategy. Contact us to learn how we can improve your website’s performance and drive more patients to your practice.