Modern Tree Marketing is how your tree service gets found online, ranked in local searches, and booked with quality customers. It’s a holistic approach that includes a website, social media, email marketing, Google Business Profile management, paid search (Google Ads), review monitoring and more. Choosing the right mix of tree service marketing tactics is key to success.
Most tree care companies don’t put much thought into their marketing strategy, but it’s a necessity to grow your tree services and attract more customers. If you’re ready to stop throwing rope in a hope that some of the latest, shiniest marketing tactics will help you grow your tree care business, this article is for you.
The first step in a successful tree service marketing strategy is understanding who your ideal customer is. This is called creating a buyer persona. Buyer personas are fictional, generalized representations of your target customers that guide all of your marketing decisions. Without them, you’re just guessing at which shiny new marketing strategies to invest in.
Traditional marketing methods like direct mail, print advertising, television commercials, and radio spots don’t work well for many tree service businesses, but that doesn’t mean they should be completely dropped. The only thing you need to drop is your idea that they’re the only way to get more work for your tree care company.
Start by putting together a list of everything that’s worked for you in the past, and then ask yourself if those techniques still make sense in today’s marketplace. Then, think about what new, innovative marketing tools and techniques might be necessary to help you get more work and attract more of the types of customers that your brand has always served best.
A great Modern Tree Marketing service marketing strategy starts with a well-optimized, mobile friendly website that allows your potential customers to find you and get in touch with you easily. Your site should be easy to navigate and include clear calls to action that clearly state your rates, services and contact information. It should also be responsive so that it works on phones, tablets and computers.
Email marketing is an important tree service marketing tactic that allows you to stay in touch with current customers throughout the year, promote new services and discounts, and build your reputation by encouraging reviews and referrals. By using a tool that automates your email processes, you’ll be able to send emails more quickly and efficiently.
It’s easy for your team to get tunnel vision from production quotas and lose sight of your customer experience. But by making marketing a shared responsibility across your organization and providing the training needed to do it well, you can all improve your tree service marketing and make sure that all of your leads are qualified and ready to book with you. It might take a little more time and effort to close sales, but the payoff will be worth it in the end.